Brand Strategy, Brand Voice/Messaging, Visual Identity

A Fresh Take on “Luxury”

GRAND PARK KODHIPPARU
All luxury resorts in the Maldives sell the same sand, sky, and sea. To stand out, we shaped Grand Park Kodhipparu into a luxury in which the sunset lasts forever.

When a value proposition (“luxury”) becomes overplayed, what insights can drive a compelling message? We crafted an identity in which luxury was the experience of time, freed from the constraints of reality. Time blurs at each touchpoint, as guests immerse in textures, light and shadow, and the passing of stars.


















Mark