JOURNAL
A journal with thoughts on brand strategy and marketing from Somewhere Else, a Singapore-based brand consultantcy.
Dim, crude, and all-around sleazy.
These are just three of the most common words used by Singaporeans when describing sex shops in Singapore. And you can’t blame them.
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PROJECT X
In the near future, what will people need and expect from brands?We explore the possibilities in Project X, an ongoing series of thought experiments.
RESOURCES
