With roots as a humble blog shop, Arcade grew over the years into an online store, creating their own elegant and classic pieces. However, their customers’ perception of the brand hadn’t changed.
Arcade needed help in portraying their new maturity while retaining their warmth and friendliness as a brand. Instead of starting from a clean slate, we helped them develop an evolutionary identity with personality that extended beyond a logo update, injecting delight into unexpected touchpoints based on a simple adaptive identity system.
Packages that Deliver Smiles
A special touch was added to Arcade’s mailing bags, bringing smiles to customers while differentiating their brand from other online stores that rely on generic poly mailer bags
Little lines of copy were sprinkled across various collaterals as a means to further connect with customers, to bring delight and a warm touch.
A Redesigned Online Experience
Together with digital partners, Convey, a new user experience was mapped out based on problems with the original site uncovered during the discovery phase. Subtle animations and a lighter, simplified user journey was created and deployed.