Porcelain

Doing More With Less

An award-winning, homegrown brand based in Singapore, Porcelain started as a facial treatment spa that grew to include their own skincare product range. To further cement their position in a competitive industry, a re-brand was in order. The focus brought the brand back to its core—simple skincare, essential for healthy skin.

Client

Porcelain Skincare
Completed

2016

Deliverables

Brand Strategy
Visual Identity
Packaging System
Photography Direction

Skincare From Within

The new visual identity expresses the brand values at every touchpoint, from logo to visuals, templates and most importantly a packaging identity that was flexible to stretch from square boxes to long boxes, from bottles to tubes. The identity concept is about simple skincare—taking care of the pores; then expands outwards into a dynamic suite of assets. Fitting of Porcelain’s philosophy of paring things down, the non-essential parts of the letters are removed from the logo, leaving only the neccessary.

Because Every Skin is Unique

The brand motifs are inspired by the numerous skin cells that makes up skin. Taking on an Oriental style to subtly reflect the contemporary Asian origin of Porcelain. The diversity in the motif shows that every skin is unique and that Porcelain cares about the needs of every different skin type.

The new visual identity expresses the brand values at every touchpoint, from logo to visuals, templates and most importantly a packaging identity that was flexible to stretch from square boxes to long boxes, from bottles to tubes.

Honouring Craft

The main brand colour is Teal Blue, a darker and more mature tone of colour which contains a mixture of the blues and greens commonly found in porcelain wares. The secondary colours are derived from the processes involved in making porcelain.