A beautiful space is just that, a space; a beautiful office is just a nicer space and The Great Room understands that to set itself apart from just being an office landlord in a co-working environment it had to be invested in something inimitable—light-touch hospitality and a great office culture.
Modern Working Community
20’s Grand Hotel Hospitality
Refinement Through Simplicity
The identity design itself reflects the simple design process and the desire for a subtle design language that quietly goes again the current co-work-startup-high energy, high bravado trend. It is elevated and refined with a classic-contemporary appeal. The bulk of the project was in helping the client frame their thought processes, structuring their product offerings and helping to distill their proposition.
Creating a Great Experience
The premise is simple, a corporate setting doesn’t have to be stale, a fun office doesn’t have to look like a playground, a comfortable office doesn’t mean it can’t be refined. Every office has its own set of rituals, but how does one create a unique culture for a space made up of many other offices?
Signage Inspired by the Ages
A set of custom drawn icons inspired by the work wear of the 1930s was developed for the various signs. The simple signage system was designed to be functional, sophisticated with a touch of welcoming and fun.
Post Project Summary
+ Distinguished visual identity that accentuates positioning
+ Distinct and meaningful offerings generated positive reviews
+ Inimitable culture that offers memorable experiences