




A DIFFERENT WAY TO LEAD BEGINS HERE
We’re a boutique brand consultancy built for conviction-led businesses ready to push past convention. We weren't built to blend in and neither are the brands we work with.
As brand consultants in Southeast Asia, we work with the ones who’ve been underestimated, or who quietly refuse to play by the usual rules. The ones who still care about the people they serve. In a world that promotes sameness, we clear the path for them to stay true, stand apart, and earn the place they deserve.
This is where belief takes shape, intent becomes momentum, and overlooked brands break through. Welcome to Somewhere Else.
Brand Strategy & Services
Most brands chase attention. A few earn something rarer: connection. They do it by being centred in what they believe and who they’re here for, whom people believe in and champion because they feel seen, understood and valued.
Our work is built on a people-first approach, designed to help brands establish those kinds of trusted relationships: grounded in respect and resonance. It’s how challengers strategically build momentum.








From Process to Proof:
CLIENTS, FRIENDS, CO-CONSPIRATORS
Since 2011, we’ve built brands with people who want all-in or not at all. Some come with vision. Most shape it with us. The best? They push with us and outdo the odds.
Gryphon Tea
Oatbedient
Mr. Bucket
The Cocao Trees
Boldr Supply Co.
Brass Lion Distillery
No Harm Done
Hock Siong & Co.
Classified Footwear
Cedele
Inside Scoop
OUE Restaurants
The Lo & Behold Group
Sate House Senayan
Hvala
The Blue Ginger
Titan Dining
Seek Sophie
LingoAce
Rice Media
PLB Realty
Morning
Superhelper
Listen Up Co.
RJ Paper
LAANK
Ellie Motion
SAYA Agency
Banyan Group
Capella Hotel Group
Nikoi & Cempedak

Somewhere Else provides consultation for Singapore SMEs.
Through the Enterprise Development Grant, we’ve helped businesses turn moments of change into stronger foundations, moving forward with clarity and conviction.
THE COMPANY WE KEEP
We show less than we do, and do more than we talk. A serious-enough team of strategists and designers. Grounded idealists with restless curiosity and sharp instincts. Clear-eyed thinkers with deep care and the nerve to do things differently; all in to support brands that love people.
No theatrics. No shortcuts. Not easy. Since 2011, mostly on purpose.





Updates from Somewhere Else
Occasional; typically sharp.

