CHAMPIONING
KIND-MINDED BUSINESSES

Somewhere Else is a brand consultancy that helps caring leaders challenge convention, beat expectations and expand perspectives. We work to shape a landscape populated by brands we’re proud of.

As a tight-knit team of problem-solvers with compassion, clarity, and creative courage, we partner with visionaries to make good ideas great, and help great ideas multiply.

TO BUILD BRANDS THAT PEOPLE LOVE,
WE BUILD BRANDS THAT LOVE PEOPLE
We’re convinced that the only way to future-proof businesses is to shift our gears from “all we can take” to “what we can give”. To build enduring brands, we build brands that listen, acknowledge, and care. Not just about the customer in the transaction, but about the person beyond the interaction. Instead of designing one-off experiences, we cultivate conversations between your brand and your audience.

We build brands that listen, acknowledge, and care. Not just about the customer in the transaction, but about the person beyond the interaction. Instead of designing one-off experiences, we cultivate a conversation between your brand and your audience.

OUR PEOPLE-FIRST APPROACH

SHAPING BRANDS FROM INSIDE OUT.

With deep empathy and curiosity, we dig deep to help brands realise the best version of themselves. By helping businesses truly understand their brands and strengthening their relationship with people, we shape everyday brands into monumental ones.

INVESTIGATION

We unpack complexities through sensitive introspection, providing big-picture clarity of your brand, and how well people relate to it.

IMAGINATION

We turn your vision into strategy and a practical action plan to get you closer to your ambitions.

INVIGORATION

From careful evolution to daring revolution, we breathe life to brands with bespoke, impactful touchpoints, built to last.

Should you prefer a list of services, please see here

QUALIFIED CONSULTANT

Somewhere Else provides consultation for Singapore SMEs.

Through the Enterprise Development Grant, we have helped numerous businesses navigate the changing times to arrive at a stronger position towards renewed growth far into the future.

SINCE 2011

We’ve had the privilege to work closely with the kind souls,

risk takers, leaders, challengers, and advocators from these fine institutions:

Real Estate
CapitaLand
Millenia Walk
Aurum Land
The Bamboo Group
KOP Group
The Great Room
Sim Seng Hin

Lifestyle & Retail
American Express
Gryphon Tea
Mr. Bucket
BOLDR Supply Co.
Cortina Watch
ASICS
Melissa Shoes
Scanteak
RISIS
Kind to Kind
Porcelain Skincare
For the Love of Laundry
Pop Padel
Upside Motion
Osakakuma
Classified Footwear
No Harm Done
LePan Magazine
LUX Magazine
Jeweluxe

Hospitality
Millennium & Copthorne
Jumeirah Maldives
Capella Hotel Group
Park Hotel Group
Ritz Carlton
InterContinental Hotels
Sundays Cat Hotel
Ariva Hospitality
Wander Wonder
Unchartered Co.

Food & Beverages
OUE Restaurants
Sate House Senayan
Wendy’s Australia
The Lo & Behold Group
Unlisted Colllection
OATBEDIENT
Titan Dining
CEDELE
Brass Lion Distillery
Inside Scoop
The Blue Ginger
Tai Cheong Bakery
Palm Beach Seafood
Benn’s Ethicoa
Black Carvery Group
Shin Terroir

B2B
Boehringer Ingelheim
Far East Flora Market
Listen Up Co
RJ Paper
Mercury MC
LAANK
Axis Group Asia
Sg Institute of Architects
Siren Design Group
Uniform
SAYA
Ellie Motion

Arts & Culture
National Gallery
National Arts Council
Asian Film Archive
Theatreworks
Sg Tyler Print Institute
Anticipate Pictures
Hans Tan
Other Sounds
Middle Class Cigars

Start-Up
Grab
99.co
LYNK
Chope
Milieu
RICE Media
PropertyLimBrothers
Morning
Seek Sophie
Superhelper
KIGO
BREAD News
BLOCKHEAD

Events
GovWare
Singapore Marathon
Blueprint ’12,’13,’14
Archifest
Camp Symmetry

Non-Profit
HCA Hospice
Methodist Welfare Services
Engineering Good

OUR CLIENTS

Retail & Real Estate: American Express, CapitaLand, Millenia Walk, Aurum Land, The Bamboo Group, KOP Group, The Great Room
Hospitality: Millennium & Copthorne, Jumeirah Maldives, Capella Hotel Group, Park Hotel Group, Ritz Carlton, InterContinental Hotel, Ariva Hospitality, Wander Wonder, Unchartered Co.
B2B: PWC, Listen Up Co, RJ Paper, Mercury MC, Axis Group Asia, Sg Institute of Architects, Uniform, Shentonista, A Space Between
Start-Up: Grab, 99.co, ATOME, LYNK, Chope, Milieu, RICE Media, Morning, BREAD News, BLOCKHEAD
Lifestyle: ASICS, Melissa Shoes, Scanteak, RISIS, Porcelain Skincare, For the Love of Laundry, Upside Motion, Osakakuma, Misomber Nuan, LePan Magazine, LUX Magazine, Jeweluxe
Food & Beverages: Wendy’s Australia, The Lo&Behold Group, Unlisted Collection, Oatbedient, Brass Lion Distillery, The Blue Ginger, Tai Cheong Bakery, Palm Beach Seafood, Benn’s Ethicoa, Antidote:
Arts & Culture: National Gallery, National Arts Council, Asian Film Archive, Theatreworks, Sg Tyler Print Institute, Anticipate Pictures, Hans Tan, Other Sounds, Middle Class Cigars
Events: Singapore Marathon, Blueprint ’12,’13,’14, Archifes, Camp Symmetry

What will we achieve together?

LET'S CHANGE THE GAME ︎

Looking for a Partner to Guide Your Brand?

TELL US EVERYTHING ︎

CHAMPIONING KIND-MINDED BUSINESSES