A DIFFERENT
WAY TO LEAD BEGINS HERE

We weren't built to blend in—and neither are the brands we work with. We work with the ones who’ve been underestimated, or quietly refusing to play by the usual rules. The ones who still care about the people they serve. In a world that promotes sameness, we make space for them to stay true, stand apart, and earn the place they deserve.

This is where belief takes shape, intent becomes momentum, and overlooked brands break through. Welcome to Somewhere Else.

BREAKTHROUGHS FOR
UNDERDOG BRANDS
We need braver brands. Led by conviction, not convention. We work with leaders who stand by their beliefs; who bring a whole lot of heart to our world. Who push against convention, disrupting the market with meaning, and set higher standards. From strategy to experience, this is where bold ideas become breakthrough brands people champion.

We build brands that listen, acknowledge, and care. Not just about the customer in the transaction, but about the person beyond the interaction. Instead of designing one-off experiences, we cultivate a conversation between your brand and your audience.

OUR PEOPLE-FIRST APPROACH

SHAPING BRANDS FROM INSIDE OUT.

With deep empathy and curiosity, we dig deep to help brands realise the best version of themselves. By helping businesses truly understand their brands and strengthening their relationship with people, we shape everyday brands into monumental ones.

INVESTIGATION

We unpack complexities through sensitive introspection, providing big-picture clarity of your brand, and how well people relate to it.

IMAGINATION

We turn your vision into strategy and a practical action plan to get you closer to your ambitions.

INVIGORATION

From careful evolution to daring revolution, we breathe life to brands with bespoke, impactful touchpoints, built to last.

Should you prefer a list of services, please see here

QUALIFIED CONSULTANT

Somewhere Else provides consultation for Singapore SMEs.

Through the Enterprise Development Grant, we have helped numerous businesses navigate the changing times to arrive at a stronger position towards renewed growth far into the future.

SINCE 2011

We’ve had the privilege to work closely with the

risk takers, leaders, challengers, and advocators from these fine institutions:

Real Estate
CapitaLand
Millenia Walk
Aurum Land
The Bamboo Group
KOP Group
The Great Room
Sim Seng Hin

Lifestyle & Retail
American Express
Gryphon Tea
Mr. Bucket
BOLDR Supply Co.
Cortina Watch
ASICS
Melissa Shoes
Scanteak
RISIS
Kind to Kind
Porcelain Skincare
For the Love of Laundry
Pop Padel
Upside Motion
Osakakuma
Classified Footwear
No Harm Done
LePan Magazine
LUX Magazine
Jeweluxe

Hospitality
Millennium & Copthorne
Jumeirah Maldives
Capella Hotel Group
Park Hotel Group
Ritz Carlton
InterContinental Hotels
Sundays Cat Hotel
Ariva Hospitality
Wander Wonder
Unchartered Co.

Food & Beverages
OUE Restaurants
Sate House Senayan
Wendy’s Australia
The Lo & Behold Group
Unlisted Colllection
OATBEDIENT
Titan Dining
CEDELE
Brass Lion Distillery
Inside Scoop
The Blue Ginger
Tai Cheong Bakery
Palm Beach Seafood
Benn’s Ethicoa
Black Carvery Group
Shin Terroir

B2B
Boehringer Ingelheim
Far East Flora Market
Listen Up Co
RJ Paper
Mercury MC
LAANK
Axis Group Asia
Sg Institute of Architects
Siren Design Group
Uniform
SAYA
Ellie Motion

Arts & Culture
National Gallery
National Arts Council
Asian Film Archive
Theatreworks
Sg Tyler Print Institute
Anticipate Pictures
Hans Tan
Other Sounds
Middle Class Cigars

Start-Up
Grab
99.co
LYNK
Chope
Milieu
RICE Media
PropertyLimBrothers
Morning
Seek Sophie
Superhelper
KIGO
BREAD News
BLOCKHEAD

Events
GovWare
Singapore Marathon
Blueprint ’12,’13,’14
Archifest
Camp Symmetry

Non-Profit
HCA Hospice
Methodist Welfare Services
Engineering Good

OUR CLIENTS

Real Estate: CapitaLand, Millenia Walk, Aurum Land, The Bamboo Group, KOP Group, The Great Room, Sim Seng Hin
Hospitality: Millennium & Copthorne, Jumeirah Maldives, Capella Hotel Group, Park Hotel Group, Ritz Carlton, InterContinental Hotels, Sundays Cat Hotel Ariva Hospitality, Wander Wonder, Unchartered Co.
B2B: Boehringer Ingelheim, Far East Flora Market, Listen Up Co, RJ Paper, Mercury MC, LAANK, Axis Group Asia, Sg Institute of Architects, Siren Design Group, Uniform, SAYA, Ellie Motion
Start-Up: Grab, 99.co, LYNK, Chope, Milieu, RICE Media, PropertyLimBrothers, Morning, Seek Sophie, BREAD News, BLOCKHEAD
Lifestyle & Retail: American Express, Gryphon Tea, Mr. Bucket, BOLDR Supply Co., Cortina Watch, ASICS, Melissa Shoes, Scanteak, RISIS, Kind to Kind, Porcelain Skincare, For the Love of Laundry, Pop Padel, Upside Motion, Osakakuma, Classified Footwear, No Harm Done, LePan Magazine, LUX Magazine, Jeweluxe
Food & Beverages: OUE Restaurants, Sate House Senayan, Wendy’s Australia, The Lo&Behold Group, Unlisted Collection, Oatbedient, Titan Dining, CEDELE, Brass Lion Distillery, Inside Scoop, The Blue Ginger, Tai Cheong Bakery, Palm Beach Seafood, Benn’s Ethicoa, Black Carvery Group, Shin Terroir
Arts & Culture: National Gallery, National Arts Council, Asian Film Archive, Theatreworks, Sg Tyler Print Institute, Anticipate Pictures, Hans Tan, Other Sounds, Middle Class Cigars
Events: GovWare, Singapore Marathon, Blueprint ’12,’13,’14, Archifest, Camp Symmetry
Non-Profit: HCA Hospice, Methodist Welfare Services, Engineering Good

What will we achieve together?

LET'S CHANGE THE GAME ︎

Looking for a Partner to Guide Your Brand?

TELL US EVERYTHING ︎

A DIFFERENT WAY TO LEAD BEGINS HERE