PROJECTS

Document

Brand Purpose & Strategy, Visual Identity System, Messaging Pillars

MARATHONS.
UNLESS YOU’RE RUNNING,
WHY WOULD YOU CARE?

SINGAPORE MARATHON
The average person cannot relate to Singapore Marathon’s goal of qualifying for the Abbott World Marathon Majors.
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Strategic Roadmap, Brand Creation (Visual Identity System, Brand Communications, UX/UI)

RICE MEDIA
“Singapore has no room for multiple
points of view.”... goes the status quo.
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Brand Transformation Roadmap, Visual Identity System, Digital Strategy, UX/UI

RJ PAPER
A beloved paper merchant goes digital,
but all paper looks the same online.
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