PROJECTS

Document
Brand Purpose & Strategy, Visual Identity System, Messaging Pillars

MARATHONS.
UNLESS YOU’RE RUNNING,
WHY WOULD YOU CARE?

SINGAPORE MARATHON
The average person cannot relate to Singapore Marathon’s goal of qualifying for the Abbott World Marathon Majors.
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Strategic Roadmap, Brand Creation (Visual Identity System, Brand Communications, UX/UI)
 

CONDITIONS
FOR DISRUPTION

RICE MEDIA
“Singapore has no room for multiple
points of view.”... goes the status quo.

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Brand Transformation Roadmap, Visual Identity System, Digital Strategy, UX/UI

SELLING PREMIUM PAPER
TO AN ONLINE AUDIENCE

RJ PAPER
A beloved paper merchant goes digital, 
but all paper looks the same online.
 
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SINGAPORE MARATHON



RICE MEDIA



RJ PAPER