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Some people call us a brand consultancy.
But what we really do is work on relationships.
NEED SOME HELP?

Some people call us a brand consultancy. But what we really do is work on relationships.
NEED SOME HELP?

CASE STUDY

MORNING

Finding Product-Market Fit in Harsh Conditions
In the midst of a pandemic lockdown, Morning was launching their first capsule coffee machine.
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CASE STUDY

RICE MEDIA

Co-founding the Anti traditional media Company
“Singapore has no room for multiple
points of view.”... goes the status quo.
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CASE STUDY

CAPELLA HOTEL GROUP

brand Expression Through Growth
With new properties opening in unique destinations, we needed a way to help new on-the-ground teams understand and express the Capella brand.
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see all OUR projects︎

CASE STUDY

Curious About Branding But Not Sure Where to Begin?

Curious About Branding But Not Sure Where to Begin?

STArt with our must-reads︎

BRANDING STARTER KIT

⁰⁰WHY BOTHER WITH BRANDING?

Reasons not to do it: 1 million / Reasons to do it: 3

BRANDING STARTER KIT

⁰¹WTF IS BRANDING

Some people have brands, others just have logos.

BRANDING STARTER KIT

⁰² BRANDING BULLSH!T

A no-holds-barred explanation of common branding jargon.

STArt with our must-reads︎

Less Talk,
More Thought.

By asking the right questions, we’re able to give your
business the best advice it needs.

Less Talk, More Thought.

By asking the right questions, we’re able to give your business the best advice it needs.

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CONVERSATIONS

BRANDS THAT LOVE PEOPLE...#02

How ‘not teaching kids how to code’ equips students to be future inventors, entrepreneurs, and changemakers.

INSIGHTS

Experience Somewhere Else: Felicia

Design internship experience with Somewhere Else for 3 months.

PROJECT X

PROJECT X: THE DOG POD

Developing a holistic offering for new dog owners.

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The Great
Quest for
Meaning

As humans, we spend a lot of our lives trying to find a greater meaning in what we do. Sometimes, that hunt can leave us burnt out or jaded, as the exhausting, unrewarding journey makes it feel like nothing really matters.

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The Great Quest for Meaning