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Some people call us a brand consultancy.
But what we really do is work on relationships.
NEED SOME HELP?

Some people call us a brand consultancy. But what we really do is work on relationships.
NEED SOME HELP?

CASE STUDY

GRYPHON TEA

A Heritage Brand, Never Settled
Strategic brand transformation for Gryphon that redefines modern tea for customers across SEA and Japan.
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CASE STUDY

CAPELLA HOTEL GROUP

brand Expression Through Growth
With new properties opening in unique destinations, we needed a way to help new on-the-ground teams understand and express the Capella brand.
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CASE STUDY

OATBEDIENT

Simple By Choice, Loved By Design
Brand identity that breaks category clichés. Relatable enough for grocery aisles from Singapore to Mongolia.
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see all OUR projects︎

CASE STUDY

Curious About Branding But Not Sure Where to Begin?

Curious About Branding But Not Sure Where to Begin?

STArt with our must-reads︎

BRANDING STARTER KIT

⁰⁰WHY BOTHER WITH BRANDING?

Reasons not to do it: 1 million / Reasons to do it: 3

BRANDING STARTER KIT

⁰¹WTF IS BRANDING

Some people have brands, others just have logos.

BRANDING STARTER KIT

⁰² BRANDING BULLSH!T

A no-holds-barred explanation of common branding jargon.

STArt with our must-reads︎

Less Talk,
More Thought.

By asking the right questions, we’re able to give your
business the best advice it needs.

Less Talk, More Thought.

By asking the right questions, we’re able to give your business the best advice it needs.

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INSIGHTS

THE HARD HOW TO BEING A WELL-LOVED BRAND

As told by one who wishes you'd do differently.

INSIGHTS

THE STORY OF A LOGO, DOOMED AT BIRTH

Why logos aren't everything, as explained by a logo.

INSIGHTS

ANY ROOM LEFT FOR ME?

The trials of staying relevant, as told by a bak kwa piece.

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