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BRANDING STARTER KIT

We’ve put together this branding starter kit to help brand owners at various stages of growth. From startups to legacy brands, those who’re just trying to figure out how to brand effectively, or those who’ve already invested a lot into branding, but need a new perspective.

BRANDING STARTER KIT

⁰⁰ WHY BOTHER WITH BRANDING?

Reasons not to do it: 1 million / Reasons to do it: 3.

BRANDING STARTER KIT

⁰¹ WTF IS BRANDING

Some people have brands, others just have logos.

BRANDING STARTER KIT

⁰² BRANDING BULLSH!T

A no-holds-barred explanation of branding jargon.

BRANDING STARTER KIT

⁰³ WTF IS A PERSONA

Aka “Who’s buying my shit?”

BRANDING STARTER KIT

⁰⁴ WTF IS A JOURNEY MAP?

A cheat sheet to understanding your customers.

BRANDING STARTER KIT

⁰⁵ HOW TO BUILD A BRAND

What’s the difference between a brand and a business?

BRANDING STARTER KIT

⁰⁶ BRAND communications

In a sea of meaningless noise, how do you make a lasting connection?

BRANDING STARTER KIT

⁰⁷ BRAND HEALTH

A DIY guide to diagnosing your brand.

BRANDING STARTER KIT

⁰⁸ HOW TO BUILD A BRANDING TEAM

Branding’s great, but who’s going to do the work?

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Adopt these workarounds to get your business back on track.

RECESSION SURVIVAL GUIDE

Putting together a strategy for surviving the looming recession.

Learn about Building
Brands that People Love.