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JOURNAL
Thoughts on brand strategy and marketing from Somewhere Else, a Singapore-based brand consultancy.
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THE ANNUAL SEA OF RED
The recyclability of red packets.
INSIGHTS
NAVIGATING DESIGN PROJECTS AS A NON-DESIGNER
How To: Working With Creatives
INSIGHTS
MY INTERNSHIP SOMEWHERE ELSE: BAS
A 3-month internship revisited in her own words.
INSIGHTS
A LETTER TO MY DESIGNER
The words that've gone unsaid.
INSIGHTS
A LETTER TO MY PROJECT MANAGER
The words that've gone unsaid.
INSIGHTS
WHY WE LOVE THE BRANDS WE LOVE
The Qualities of Our Favourite Brands.
INSIGHTS
MY EXPERIENCE SOMEWHERE ELSE: ANANYA
A 3-month internship revisited in her own words.
INSIGHTS
The Hard How to Being A Well-loved Brand
As told by one who wishes you'd do differently.
INSIGHTS
The Story of a Logo, Doomed at Birth
Why logos aren’t everything, as explained by a logo.
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ANY ROOM LEFT FOR ME?
The Trials of Staying Relevant, As Told By A Bak Kwa Piece.
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HARD LESSONS IN ADVERTISING
A Look into Horrible Advertisements in Recent Years
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YOU ATTRACT WHO YOU ARE
An Interior Architecture Design Firm Puts the Law of Attraction to Test.
INSIGHTS
Regenerative Brands Part 4: alive
Reevaluating the Way Forward.
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Regenerative Brands Part 3: additive
Reevaluating the Way Forward.
INSIGHTS
Regenerative Brands Part 2: aware
Reevaluating the Way Forward.
INSIGHTS
Regenerative Brands Part 1: THE PURPOSE OF PROFIT
Reevaluating the Way Forward.
INSIGHTS
My Experience Somewhere Else: Felicia
A 3-month internship revisited in her own words.
INSIGHTS
Employer Branding
New hire remorse? High turnover? Job ad not working? Maybe you need to try...
INSIGHTS
CUSTOMER FEEDBACK BOX
6 branding tips as customers' perspectives for local brands.
INSIGHTS
dOES #SUPPORTLOCAL REALLY WORK?
In a COVID-19 economy, people really want to support local businesses. But is it an effective digital marketing tactic for boosting sales?
INSIGHTS
WHAT IF ADULT STORES LOOKED LIKE IKEA?
How design reinforces cultural perceptions of pleasure in an Asian society.
INSIGHTS
3 SIGNS YOU’RE DOING
E-COMMERCE WRONG
Adopt these workarounds to get your business back on track.
INSIGHTS
WHAT’S PLAYING IN THE STUDIO?
Why people listen to music at work.
INSIGHTS
rECESSION SURVIVAL GUIDE
Putting together a strategy for surviving the looming recession.
INSIGHTS
THE FUTURE OF SINGAPOREAN DESIGNERS
Why the waves of nostalgia will sweep us into a sea of sameness.
CONVERSATIONS
HEART 2 HEART WITH...#01
…businesses need to commit to an internal mindset shift in order for the new brand direction to be successful...
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