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JOURNAL
Thoughts on brand strategy and marketing from Somewhere Else, a Singapore-based brand consultancy.
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INSIGHTS
The Hard How to Being A Well-loved Brand
As told by one who wishes you'd do differently.
INSIGHTS
The Story of a Logo, Doomed at Birth
Why logos aren’t everything, as explained by a logo.
INSIGHTS
ANY ROOM LEFT FOR ME?
The Trials of Staying Relevant, As Told By A Bak Kwa Piece.
INSIGHTS
HARD LESSONS IN ADVERTISING
A Look into Horrible Advertisements in Recent Years
INSIGHTS
YOU ATTRACT WHO YOU ARE
An Interior Architecture Design Firm Puts the Law of Attraction to Test.
INSIGHTS
Regenerative Brands Part 4: alive
Reevaluating the Way Forward.
INSIGHTS
Regenerative Brands Part 3: additive
Reevaluating the Way Forward.
INSIGHTS
Regenerative Brands Part 2: aware
Reevaluating the Way Forward.
INSIGHTS
Regenerative Brands Part 1: THE PURPOSE OF PROFIT
Reevaluating the Way Forward.
INSIGHTS
My Experience Somewhere Else: Felicia
A 3-month internship revisited in her own words.
INSIGHTS
Employer Branding
New hire remorse? High turnover? Job ad not working? Maybe you need to try...
INSIGHTS
CUSTOMER FEEDBACK BOX
6 branding tips as customers' perspectives for local brands.
INSIGHTS
dOES #SUPPORTLOCAL REALLY WORK?
In a COVID-19 economy, people really want to support local businesses. But is it an effective digital marketing tactic for boosting sales?
INSIGHTS
WHAT IF ADULT STORES LOOKED LIKE IKEA?
How design reinforces cultural perceptions of pleasure in an Asian society.
INSIGHTS
3 SIGNS YOU’RE DOING
E-COMMERCE WRONG
Adopt these workarounds to get your business back on track.
INSIGHTS
WHAT’S PLAYING IN THE STUDIO?
Why people listen to music at work.
INSIGHTS
rECESSION SURVIVAL GUIDE
Putting together a strategy for surviving the looming recession.
INSIGHTS
THE FUTURE OF SINGAPOREAN DESIGNERS
Why the waves of nostalgia will sweep us into a sea of sameness.
CONVERSATIONS
HEART 2 HEART WITH...#01
…businesses need to commit to an internal mindset shift in order for the new brand direction to be successful...
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