JOURNAL

Thoughts on brand strategy and marketing from Somewhere Else, a Singapore-based brand consultancy.

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In the near future, what will people need and expect from brands? We explore the possibilities in Project X, an ongoing series of thought experiments.

PROJECT X

Project X: Jazz On The Run

Redefining the music festival as a boundless, roving experience accessible to all walks of life.

PROJECT X

Project X: Motif

A creative and collaborative space for migrant workers in Singapore.

PROJECT X

Project X: Realm Of The Strange

Bringing History to Life: Experiencing East Asia’s old mythological creatures beyond artefacts.

PROJECT X

Project X: Uncovering Bukit Brown

A prospective digital archive + virtual guide for Bukit Brown.

PROJECT X

Project X: The Student Companion

Digital application designed to collect data for analysis and projections.

PROJECT X

Project X: The Dog Pod

Developing a holistic offering for new dog owners.

PROJECT X

project x: goodness me!

What if candy was actually healthy?

PROJECT X

PROJECT X: Dilly Dally

A speculative look at how a salon can become a modern day community centre.

PROJECT X

TERRA: Accessible Skincare

Creating an effective skincare brand, accessible to all income groups.

PROJECT X

CHIKI: A Digital Wallet for Kids

As we move into a cashless society, how will we teach our children to manage digital money?

PROJECT X

CHIKI: A Digital Wallet for Kids

As we move into a cashless society, how will we teach our children to manage digital money?

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JOURNAL

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Brands that People Love.