Rice Media 

How Should an Unfiltered Asian Perspective be Presented?

Rice is Asia’s alternative voice. From sex workers to politicians, contemporary art to street food, Rice delivers fresh perspectives and bold commentary on everyday life in Asia.

How can Somewhere Else help shape Rice’s brand strategy such that Rice presents an identity true to its roots without alienating a wide audience?

Client
Rice Media
Completed
2017-2018
Deliverables
Brand Creation
Strategic Roadmap
Brand Communications
Visual Identity System
Website Design
Content-Design Support

Content that’s Out of the Ordinary

Unique in South East Asia, Rice is poised to present alternative opinions as part of its mission to shape viewpoints and raise questions on broad ranging topics from current affairs to culture.

https://www.youtube.com/watch?v=iOErznAnVok

Bringing the Character to Life

It would have been easy to develop a crazy identity for Rice but this would have alienated a large portion of any audience unaccustomed to what Rice represents. It was paramount to develop a unique yet non-intimidating identity system that communicates Rice. New visual cues were developed to trigger curiosity and encourage readers to explore the site.

Post Project Summary

+ Development of brand strategy with content and readers at the core
+ Unique and standout identity system that straddles conventional and contemporary design languages
+ Website design and improvements based on data of past-user-behaviour

Read more about this project
on Rice Media.