PROJECTS

Brand Purpose & Strategy, Visual Identity System, Messaging Pillars

SINGAPORE MARATHON

Unless You’re Running, Why Would You Care?

UX Research, Communications & Retention Strategy

UPSIDE MOTION

Re-Focusing on Relationships that Matter

Brand Purpose & Strategy, Visual Identity System, Messaging Pillars

RICE MEDIA

Co-Founding the Anti Traditional Media Company

Brand Purpose & Strategy, Visual Identity System, Messaging Pillars

RJ PAPER

Selling Paper in a Digital Age

Brand Strategy, Brand Creation (Visual Identity System, Communications Strategy, UX/UI Guidelines)

99.co

Making Abstract Features Relatable

Research, Brand Strategy, Visual Identity System, Brand Collaterals

THE BLUE GINGER

What Does Tradition Mean Today?

Brand Strategy, Brand Identity, Messaging Pillars

M SOCIAL HOTEL

A Hotel For a New Type of Traveller

Research, Brand Strategy, Visual Identity System, Brand Collaterals

CAPITALAND: CMX

Does the Mall of the Future Include Us?

Brand Strategy, Brand Voice/Messaging, Visual Identity

GRAND PARK KODHIPPARU

A Fresh Take on “Luxury”

Brand Refresh, Visual Identity, Packaging System

PORCELAIN

A New Face that’s More Than Skin-Deep

Brand Refresh, Visual Identity, Wayfinding

THE GREAT ROOM

Co-working as Connection

We Always Make Time to Listen.

TELL US EVERYTHING ︎