A DIFFERENT WAY TO LEAD BEGINS HERE

We’re a boutique brand consultancy built for conviction-led businesses ready to push past convention. We weren't built to blend in and neither are the brands we work with.
As brand consultants in Southeast Asia, we work with the ones who’ve been underestimated, or who quietly refuse to play by the usual rules. The ones who still care about the people they serve. In a world that promotes sameness, we clear the path for them to stay true, stand apart, and earn the place they deserve.
This is where belief takes shape, intent becomes momentum, and overlooked brands break through. Welcome to Somewhere Else.
Brand Strategy & Services
Most brands chase attention. A few earn something rarer: connection. They do it by being centred in what they believe and who they’re here for, whom people believe in and champion because they feel seen, understood and valued.
Our work is built on a people-first approach, designed to help brands establish those kinds of trusted relationships: grounded in respect and resonance. It’s how challengers strategically build momentum.
Seen & Unsaid
How people really experience the brand. What they recall, what they miss, what they wish were true.
The standard brand audit and also looking where others do not:
- Missed Connections - Unmet needs hiding in plain sight 
- Turning Points - Key associations people link to the brand 
- Cues That Stick - Traits people remember; even if you don’t 
- Tipping Points - Signals and behaviours that make the brand desirable 
Belief & Momentum
Why you matter and how people come to care. Purpose, positioning, messaging; that’s the toolkit.
Brand Strategy as a reference point for people to rally behind:
- Rightful Place - Positioning that helps you play your own game 
- Belief, Made Clear - Narratives that bridge what you mean and what people take away 
- Everyday Voice - Language that lands, because it’s you 
Character & Form
We build identities that carry the weight of what you stand for. Distinct design that knows its place and purpose.
Brand Identities built to hold their own:
- Strategic Fit - Design shaped by what you stand for 
- Built with Character - Ownable, resonant, recognisably distinct 
- Made to Move - Flexible systems that adapt as you do 
People & Places
Brands scale through behaviour. We help organisations live their brand, shaping the moments where others feel it.
This is how belief travels:
- Brand Onboarding - Aligning the teams who carry the brand daily 
- Everyday Guidance - Practical playbooks for consistent decisions 
- Content & Marketing - Stories and strategy to move culture 
- Experiential Design - Physical presence that reinforces what you stand for 
From Process to Proof:
CLIENTS, FRIENDS, CO-CONSPIRATORS
Since 2011, we’ve built brands with people who want all-in or not at all. Some come with vision. Most shape it with us. The best? They push with us and outdo the odds.
- Gryphon Tea
- Oatbedient
- Mr. Bucket
- The Cocao Trees
- Boldr Supply Co.
- Brass Lion Distillery
- No Harm Done
- Hock Siong & Co.
- Classified Footwear
- Cedele
- Inside Scoop
- OUE Restaurants
- The Lo & Behold Group
- Sate House Senayan
- Hvala
- The Blue Ginger
- Titan Dining
- Seek Sophie
- LingoAce
- Rice Media
- PLB Realty
- Morning
- Superhelper
- Listen Up Co.
- RJ Paper
- LAANK
- Ellie Motion
- SAYA Agency
- Banyan Group
- Capella Hotel Group
- Nikoi & Cempedak

Somewhere Else provides consultation for Singapore SMEs.
Through the Enterprise Development Grant, we’ve helped businesses turn moments of change into stronger foundations, moving forward with clarity and conviction.
THE COMPANY WE KEEP
We show less than we do, and do more than we talk. A serious-enough team of strategists and designers. Grounded idealists with restless curiosity and sharp instincts. Clear-eyed thinkers with deep care and the nerve to do things differently; all in to support brands that love people.
No theatrics. No shortcuts. Not easy. Since 2011, mostly on purpose.




Updates from Somewhere Else
Occasional; typically sharp.

