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JOURNAL

Thoughts on brand strategy and marketing from Somewhere Else, a Singapore-based brand consultancy.

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FEATURED

THE STORY OF A LOGO, DOOMED AT BIRTH

Why logos aren’t everything, as explained by a logo.

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BRANDING STARTER KIT

⁰⁰ wHY BOTHER WITH BRANDING?

Reasons not to do it: 1 million / Reasons to do it: 3

Curious About Branding But Not Sure Where to Begin?

START WITH OUR MUST-READs︎

INSIGHTS

WHAT IF ADULT STORES LOOKED LIKE IKEA?

How design reinforces cultural perceptions of pleasure in an Asian society.

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DOES #SUPPORTLOCAL REALLY WORK?

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TERRA: ACCESSIBLE SKINCARE

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CHIKI: A DIGITAL WALLET FOR KIDS

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In the near future,
what will people need and expect from brands?

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RESOURCES

WANT MORE CUSTOMERS?

Proud owner of a new e-store but sales aren’t pouring in?

INSIGHTS

RECESSION SURVIVAL GUIDE

Putting together a strategy for surviving the looming recession.

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