JOURNAL

 A journal with thoughts on brand strategy and marketing from Somewhere Else, a Singapore-based brand consultantcy.


It’s one of the most iconic scenes in a well-loved film, Willy Wonka and the Chocolate Factory (1971). Charlie, a poor nobody, has just proven himself the worthy heir to Willy Wonka’s Chocolate Factory through a simple but profound act.

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PROJECT X

In the near future, what will people need and expect from brands?
We explore the possibilities in Project X, an ongoing series of thought experiments.


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