JOURNAL
A journal with thoughts on brand strategy and marketing from Somewhere Else, a Singapore-based brand consultantcy.
Many local businesses took a hit from the pandemic and subsequent lockdown, border closures, and social distancing rules. Stuck on this island, alone together, we found ways to show support to our communities.
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PROJECT X
In the near future, what will people need and expect from brands?We explore the possibilities in Project X, an ongoing series of thought experiments.
RESOURCES
