JOURNALA journal with thoughts on brand strategy and marketing from Somewhere Else, a Singapore-based brand consultantcy.
Many local businesses took a hit from the pandemic and subsequent lockdown, border closures, and social distancing rules. Stuck on this island, alone together, we found ways to show support to our communities.
PROJECT XIn the near future, what will people need and expect from brands?
We explore the possibilities in Project X, an ongoing series of thought experiments.