JOURNAL
A journal with thoughts on brand strategy and marketing from Somewhere Else, a Singapore-based brand consultantcy.
1)
As a warm up question… What’s it like working with Somewhere Else?
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Eye-opening, mostly. As writers and editors we’re used to think about content from a reader’s perspective. We look at ideas, arguments, sentence structure, grammar, etc.
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PROJECT X
In the near future, what will people need and expect from brands?We explore the possibilities in Project X, an ongoing series of thought experiments.
RESOURCES
