0

JOURNAL

Thoughts on brand strategy and marketing from Somewhere Else, a Singapore-based brand consultancy.

+VIEW ALL +CONVERSATIONS +INSIGHTS +RESOURCES +PROJECT X

FEATURED

The Hard How to Being A Well-loved Brand

As told by one who wishes you'd do differently.

LEARN MORE︎

BRANDING STARTER KIT

⁰⁰ wHY BOTHER WITH BRANDING?

Reasons not to do it: 1 million / Reasons to do it: 3

Curious About Branding But Not Sure Where to Begin?

START WITH OUR MUST-READs︎

INSIGHTS

WHAT IF ADULT STORES LOOKED LIKE IKEA?

How design reinforces cultural perceptions of pleasure in an Asian society.

⁰¹
DOES #SUPPORTLOCAL REALLY WORK?

⁰²
TERRA: ACCESSIBLE SKINCARE

⁰³
CHIKI: A DIGITAL WALLET FOR KIDS

READ MORE︎

In the near future,
what will people need and expect from brands?

READ MORE︎

RESOURCES

WANT MORE CUSTOMERS?

Proud owner of a new e-store but sales aren’t pouring in?

INSIGHTS

RECESSION SURVIVAL GUIDE

Putting together a strategy for surviving the looming recession.

Subscribe to Learn about Building Brands that People Love.