JOURNALA journal with thoughts on brand strategy and marketing from Somewhere Else, a Singapore-based brand consultantcy.
It’s one of the most iconic scenes in a well-loved film, Willy Wonka and the Chocolate Factory (1971). Charlie, a poor nobody, has just proven himself the worthy heir to Willy Wonka’s Chocolate Factory through a simple but profound act.
PROJECT XIn the near future, what will people need and expect from brands?
We explore the possibilities in Project X, an ongoing series of thought experiments.