JOURNALA journal with thoughts on brand strategy and marketing from Somewhere Else, a Singapore-based brand consultantcy.
1) As a warm up question… What’s it like working with Somewhere Else?
Eye-opening, mostly. As writers and editors we’re used to think about content from a reader’s perspective. We look at ideas, arguments, sentence structure, grammar, etc.
PROJECT XIn the near future, what will people need and expect from brands?
We explore the possibilities in Project X, an ongoing series of thought experiments.