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JOURNAL

Thoughts on brand strategy and marketing from Somewhere Else, a Singapore-based brand consultancy.

+VIEW ALL +CONVERSATIONS +INSIGHTS +RESOURCES +PROJECT X

FEATURED

WHY WE LOVE THE BRANDS WE LOVE

The Qualities of Our Favourite Brands.

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BRANDING STARTER KIT

⁰⁰ wHY BOTHER WITH BRANDING?

Reasons not to do it: 1 million / Reasons to do it: 3

Curious About Branding But Not Sure Where to Begin?

START WITH OUR MUST-READs︎

INSIGHTS

NAVIGATING DESIGN PROJECTS AS A NON-DESIGNER

How To: Working With Creatives

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BRANDS THAT LOVE PEOPLE #4: OATBEDIENT

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THE STORY OF A LOGO, DOOMED AT BIRTH

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MOTIF: A CREATIVE & COLLABORATIVE SPACE FOR MIGRANT WORKERS

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In the near future,
what will people need and expect from brands?

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RESOURCES

WANT MORE CUSTOMERS?

Proud owner of a new e-store but sales aren’t pouring in?

INSIGHTS

REGENERATIVE BRANDS PART 1: THE PURPOSE OF PROFIT

Reevaluating the way forward.

Learn about Building
Brands that People Love.