JOURNAL

Taking coffee lovers towards environmentally responsible consumption, one kopi pod at a time.

Oatbedient, the Singaporean brand with huge ambitions to do right by people and the planet, while inspiring change along the way.

...A good brand is one that has a clear, coherent identity and offers true value...

How Singapore's iconic F&B, hospitality company, The Lo & Behold Group build company culture that truly inspire from inside out.

How ‘not teaching kids how to code’ equips students to be future inventors, entrepreneurs, and changemakers.

What does it mean to volunteer creatively?

...How a boutique chocolate brand proved that people will choose good, when given the choice...

...When stakeholders see us changing… we reinstate a trust with them that we’re still progressing. It’s a renewal of our values, and this can also benefit our customers...

...Branding efforts sometimes outpace the quality of the product. It is important to ensure that the quality of the product matches the branding...

…Being authentic and branding are separate things, but you use branding to communicate your authenticity...

…good branding is less of an outcome and more of a process. It is an exercise in self-discovery…

...Branding impacts the culture you wish to build for your business. It defines your business model...