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JOURNAL
Thoughts on brand strategy and marketing from Somewhere Else, a Singapore-based brand consultancy.
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BRANDS THAT LOVE PEOPLE...#05
Taking coffee lovers towards environmentally responsible consumption, one kopi pod at a time.
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BRANDS THAT LOVE PEOPLE...#04
Oatbedient, the Singaporean brand with huge ambitions to do right by people and the planet, while inspiring change along the way.
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HEART 2 HEART WITH...#07
...A good brand is one that has a clear, coherent identity and offers true value...
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BRANDS THAT LOVE PEOPLE...#03
How Singapore's iconic F&B, hospitality company, The Lo & Behold Group build company culture that truly inspire from inside out.
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BRANDS THAT LOVE PEOPLE...#02
How ‘not teaching kids how to code’ equips students to be future inventors, entrepreneurs, and changemakers.
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THE IDEA OF UNCONDITIONAL EFFORT
What does it mean to volunteer creatively?
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BRANDS THAT LOVE PEOPLE...#01
...How a boutique chocolate brand proved that people will choose good, when given the choice...
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HEART 2 HEART WITH...#06
...When stakeholders see us changing… we reinstate a trust with them that we’re still progressing. It’s a renewal of our values, and this can also benefit our customers...
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HEART 2 HEART WITH...#05
...Branding efforts sometimes outpace the quality of the product. It is important to ensure that the quality of the product matches the branding...
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HEART 2 HEART WITH...#04
…Being authentic and branding are separate things, but you use branding to communicate your authenticity...
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HEART 2 HEART WITH...#03
…good branding is less of an outcome and more of a process. It is an exercise in self-discovery…
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HEART 2 HEART WITH...#02
...Branding impacts the culture you wish to build for your business. It defines your business model...
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HEART 2 HEART WITH...#01
…Businesses need to commit to an internal mindset shift in order for the new brand direction to be successful...
PROJECT X
HEART 2 HEART WITH...#03
…good branding is less of an outcome and more of a process. It is an exercise in self-discover
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