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JOURNAL
Thoughts on brand strategy and marketing from Somewhere Else, a Singapore-based brand consultancy.
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CONVERSATIONS
BRANDS THAT LOVE PEOPLE...#06
Shoe repair services that go beyond repairing.
INSIGHTS
NAVIGATING DESIGN PROJECTS AS A NON-DESIGNER
How To: Working With Creatives
INSIGHTS
MY INTERNSHIP SOMEWHERE ELSE: BAS
A 3-month internship revisited in her own words.
INSIGHTS
A LETTER TO MY DESIGNER
The words that've gone unsaid.
INSIGHTS
A LETTER TO MY PROJECT MANAGER
The words that've gone unsaid.
INSIGHTS
WHY WE LOVE THE BRANDS WE LOVE
The Qualities of Our Favourite Brands.
PROJECT X
PROJECT X: JAZZ ON THE RUN
Redefining the music festival as a boundless, roving experience accessible to all walks of life.
INSIGHTS
MY EXPERIENCE SOMEWHERE ELSE: ANANYA
A 3-month internship revisited in her own words.
PROJECT X
PROJECT X: MOTIF
A creative and collaborative space for migrant workers in Singapore.
CONVERSATIONS
BRANDS THAT LOVE PEOPLE...#05
Taking coffee lovers towards environmentally responsible consumption, one kopi pod at a time.
INSIGHTS
The Hard How to Being A Well-loved Brand
As told by one who wishes you'd do differently.
INSIGHTS
The Story of a Logo, Doomed at Birth
Why logos aren’t everything, as explained by a logo.
INSIGHTS
ANY ROOM LEFT FOR ME?
The Trials of Staying Relevant, As Told By A Bak Kwa Piece.
PROJECT X
PROJECT X: REALM OF THE STRANGE
Bringing History to Life: Experiencing East Asia’s old mythological creatures beyond artefacts.
INSIGHTS
HARD LESSONS IN ADVERTISING
A Look into Horrible Advertisements in Recent Years.
CONVERSATIONS
BRANDS THAT LOVE PEOPLE...#04
Oatbedient, the Singaporean brand with huge ambitions to do right by people and the planet, while inspiring change along the way.
INSIGHTS
YOU ATTRACT WHO YOU ARE
An Interior Architecture Design Firm Puts the Law of Attraction to Test.
CONVERSATIONS
HEART 2 HEART WITH...#07
...A good brand is one that has a clear, coherent identity and offers true value...
PROJECT X
Project X: Uncovering Bukit Brown
A prospective digital archive + virtual guide for Bukit Brown.
PROJECT X
Project X: The Student Companion
Digital application designed to collect data for analysis and projections.
INSIGHTS
REGENERATIVE BRANDS PART 4: alive
Reevaluating the Way Forward.
INSIGHTS
REGENERATIVE BRANDS PART 3: additive
Reevaluating the Way Forward.
INSIGHTS
REGENERATIVE BRANDS PART 2: aware
Reevaluating the Way Forward.
INSIGHTS
REGENERATIVE BRANDS PART 1: THE PURPOSE OF PROFIT
Reevaluating the Way Forward.
CONVERSATIONS
BRANDS THAT LOVE PEOPLE...#03
How Singapore's iconic F&B, hospitality company, The Lo & Behold Group build company culture that truly inspire from inside out.
CONVERSATIONS
BRANDS THAT LOVE PEOPLE...#02
How ‘not teaching kids how to code’ equips students to be future inventors, entrepreneurs, and changemakers.
INSIGHTS
My Experience Somewhere Else: Felicia
A 3-month internship revisited in her own words.
PROJECT X
Project X: The Dog Pod
Developing a holistic offering for new dog owners.
PROJECT X
project x: goodness me!
What if candy was actually healthy?
PROJECT X
PROJECT X: Dilly Dally
A speculative look at how a salon can become a modern day community centre.
INSIGHTS
Employer Branding
New hire remorse? High turnover? Job ad not working? Maybe you need to try...
CONVERSATIONS
THE IDEA OF UNCONDITIONAL EFFORT
What does it mean to volunteer creatively?
CONVERSATIONS
BRANDS THAT LOVE PEOPLE...#01
How a boutique chocolate brand proved that people will choose good, when given the choice.
INSIGHTS
CUSTOMER FEEDBACK BOX
6 branding tips as customers' perspectives for local brands.
CONVERSATIONS
HEART 2 HEART WITH...#06
...When stakeholders see us changing… we reinstate a trust with them that we’re still progressing. It’s a renewal of our values, and this can also benefit our customers...
CONVERSATIONS
HEART 2 HEART WITH...#05
...Branding efforts sometimes outpace the quality of the product. It is important to ensure that the quality of the product matches the branding...
INSIGHTS
DOES #SUPPORTLOCAL REALLY WORK?
In a COVID-19 economy, people really want to support local businesses. But is it an effective digital marketing tactic for boosting sales?
CONVERSATIONS
HEART 2 HEART WITH...#04
…Being authentic and branding are separate things, but you use branding to communicate your authenticity...
CONVERSATIONS
HEART 2 HEART WITH...#03
...Good branding is less of an outcome and more of a process. It is an exercise in self-discovery…
CONVERSATIONS
HEART 2 HEART WITH...#02
...Branding impacts the culture you wish to build for your business. It defines your business model...
INSIGHTS
WHAT IF ADULT STORES LOOKED LIKE IKEA?
How design reinforces cultural perceptions of pleasure in an Asian society.
CONVERSATIONS
HEART 2 HEART WITH...#01
…Businesses need to commit to an internal mindset shift in order for the new brand direction to be successful...
INSIGHTS
3 SIGNS YOU’RE DOING
E-COMMERCE WRONG
Adopt these work arounds to get your business back on track.
INSIGHTS
WHAT’S PLAYING IN THE STUDIO?
Why people listen to music at work.
INSIGHTS
RECESSION SURVIVAL GUIDE
Putting together a strategy for surviving the looming recession.
INSIGHTS
THE FUTURE OF SINGAPOREAN DESIGNERS
Why the waves of nostalgia will sweep us into a sea of sameness.
PROJECT X
TERRA: Accessible Skincare
Creating an effective skincare brand, accessible to all income groups.
PROJECT X
CHIKI: A Digital Wallet for KidsE
As we move into a cashless society, how will we teach our children to manage digital money?
RESOURCES
WANT MORE CUSTOMERS?
Proud owner of a new e-store but sales aren’t pouring in?
RESOURCES
HOW TO GET YOUR KIDS TO TEACH THEMSELVES
Design Thinking for kids -- free printable worksheets for inventors aged 8 to 12.
RESOURCES
HACKING THE INTERNET
Free stuff for stay at home creatives.
RESOURCES
THE UNEMPLOYED DESIGNER’S CHEATSHEET
Designers don’t typically love presentations. We prefer to be behind the scenes.
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