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Based in Singapore, Somewhere Else is a people-first brand consultancy helping underdog brands break through at home and beyond.

© 2025 Somewhere Else

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© 2025 Somewhere Else

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Journals | Somewhere Else® | Strategic Brand Consultancy in Singapore

JOURNAL

A collection of insights and reflections shaped through real-world projects, observations and conversations.

being chosen earned through small consistent acts

The Work of Being Chosen

What it really takes to be the brand people love.

Growth Kept Honest

Growth Kept Honest

Growth that gives back is the only kind worth chasing.

People-First is not a “Nice to Have”

People-First is not a “Nice to Have”

Being a customer is a lot of work, but the best brands make it easier.

September 4, 2025

Belief to Momentum

Care and trust are earned. Today’s standards demand more.

Somewhere Else Journal | Care and trust are earned. Today’s standards demand more.

September 4, 2025

You Attract Who You Are

Finding the best fit is as easy as being the best version of yourself.

belief in public attracting the right team

September 3, 2025

Premium Just Means Average

Just because it's printed, does not mean people believe it.

Proof over posture. Make standards visible.

September 2, 2025

Legacy, a Platform

Heritage brands have more room to grow. The question is how...

heritage details carried into a modern format

September 1, 2025

Brand Voice Is What You Choose to Say

Many brands have run out of words worth saying beyond “buy now”. Have you?

August 29, 2025

The Work of Being Chosen

What it really takes to be the brand people love.

being chosen earned through small consistent acts

August 19, 2025

Growth Kept Honest

Growth that gives back is the only kind worth chasing.

reciprocal growth shown through a fair exchange

August 19, 2025

People-First is not a “Nice to Have”

Being a customer is a lot of work, but the best brands make it easier.

Simplifying choice so people spend less effort

February 14, 2025

A Letter For My Designer

The Words That’ve Gone Unsaid.

Somewhere Else Journal Insights A Letter For My Designer

February 14, 2025

A Letter for My Project Manager

A thank you letter for that project manager who refuses to make design a race to the bottom.

Cover image of a note to our favourite empathetic project manager, unsung hero in all projects