Visual Identity, Packaging Design
HVALA
BREWING A NEW ENERGY: Rethinking Matcha For A Faster World
This year marks a decade of Hvala’s quiet craft. Once a pioneer in Singapore’s tea scene—introducing hand-whisked matcha and thoughtful gathering spaces—it built a loyal following on care, calm, and contemplation.
But in a world that’s sped up and a market that’s caught on, stillness alone is no longer enough. As others follow its lead, Hvala looks ahead—towards a more connected, creative, and quietly innovative future.
Together, we’ve brewed the next chapter of the brand: rooted in tradition, refreshed with new energy, and grounded in savouring the present.
This year marks a decade of Hvala’s quiet craft. Once a pioneer in Singapore’s tea scene—introducing hand-whisked matcha and thoughtful gathering spaces—it built a loyal following on care, calm, and contemplation.
But in a world that’s sped up and a market that’s caught on, stillness alone is no longer enough. As others follow its lead, Hvala looks ahead—towards a more connected, creative, and quietly innovative future.
Together, we’ve brewed the next chapter of the brand: rooted in tradition, refreshed with new energy, and grounded in savouring the present.
Bringing Freshness to Stillness
Hvala’s evolution embraces change with a fresh perspective, experimenting with future-facing ideas like robotic whisk arms and inventive flavours. We carried this spirit of progression through to the brand’s visual identity by introducing a contemporary expression inspired by tea stains on paper and the gentle movement of brewing tea leaves. Abstract yet familiar, these forms softly rendered as hills, reeds, and passing breezes, bring a light motion and a vibrant energy to the brand—shifting stillness into something new.
Steeped in Detail
A visual language where light, shadow, and movement come together in quietness and clarity—Hvala honours the small, easily missed moments that make tea meaningful. A swirl of matcha, a glint of light, a fleeting detail mid-pour—each frame invites one to pause on these through soft focus, subtle texture, and vivid beauty.
This sense of refined simplicity extends out to Hvala’s product design where soft forms move, clean lines hold, and colour lifts.
A visual language where light, shadow, and movement come together in quietness and clarity—Hvala honours the small, easily missed moments that make tea meaningful. A swirl of matcha, a glint of light, a fleeting detail mid-pour—each frame invites one to pause on these through soft focus, subtle texture, and vivid beauty.
This sense of refined simplicity extends out to Hvala’s product design where soft forms move, clean lines hold, and colour lifts.
OUTCOME
Visual Identity, Packaging Design
With a clear promise—Grounded by Tradition, Stirred by Innovation—Hvala’s reenergised identity is built to scale without losing its soul. It reconnects the brand with its community and creates room for new conversations. While the ritual may change, the heart remains the same: A cup, a moment, a place to linger.
