HVALA
GROUNDED BY TRADITION, STIRRED BY INNOVATION
Hvala began as a quiet pioneer—introducing Singapore to hand-whisked matcha and a slower way of gathering. A decade in, the brand still stood for calm and contemplation—but the world around it had changed.
As matcha went mainstream and imitators followed, Hvala needed to evolve. Not by abandoning stillness, but by exuding their own energy into the landscape. The next chapter required a shift—deeply rooted and positioned to capture growing demand.
Hvala began as a quiet pioneer—introducing Singapore to hand-whisked matcha and a slower way of gathering. A decade in, the brand still stood for calm and contemplation—but the world around it had changed.
As matcha went mainstream and imitators followed, Hvala needed to evolve. Not by abandoning stillness, but by exuding their own energy into the landscape. The next chapter required a shift—deeply rooted and positioned to capture growing demand.
Our Work
We articulate a refreshed brand presence—honouring Hvala’s past while making space for what comes next.
VISUAL IDENTITY:
Inspired by tea stains, motion, and natural forms in flux
PACKAGING SYSTEM:
Refined minimalism with warmth and motion
VISUAL IDENTITY:
Inspired by tea stains, motion, and natural forms in flux
PACKAGING SYSTEM:
Refined minimalism with warmth and motion
Brand Expression
The new visual identity draws on the natural motion of brewing: the swirl of tea leaves, the blur of steam, the way light shifts across a cup. These subtle movements were translated into abstract forms rendered as compositions of hills, reeds, and passing breezes.
Texture and restraint became design tools. Soft lines, light and shadow made visible. Even the packaging was designed to reflect presence and pause, balancing stillness with intention.
The updated expression invites curiosity—making space for both the loyal purist and the curious newcomer.
The new visual identity draws on the natural motion of brewing: the swirl of tea leaves, the blur of steam, the way light shifts across a cup. These subtle movements were translated into abstract forms rendered as compositions of hills, reeds, and passing breezes.
Texture and restraint became design tools. Soft lines, light and shadow made visible. Even the packaging was designed to reflect presence and pause, balancing stillness with intention.
The updated expression invites curiosity—making space for both the loyal purist and the curious newcomer.
OUTCOMES
Hvala’s refreshed identity creates space for growth while preserving its quiet confidence. It bridges its roots with its future allowing the brand to move forward.
The team now has a cohesive system for scaling touchpoints across locations and markets.
This was more than a visual update. It was a rebalancing—of motion and calm, tradition and change, all within one cup.
The team now has a cohesive system for scaling touchpoints across locations and markets.
This was more than a visual update. It was a rebalancing—of motion and calm, tradition and change, all within one cup.
“It was a pleasure working with Somewhere Else on our rebranding journey. What stood out most was their genuineness in understanding Hvala’s roots, what we stand for, and the energy we hope to share. They were thoughtful and proactive partners who remained flexible and understanding throughout the process. We’re grateful for their collaborative spirit and the care they put into this branding project.”
Bethia, Business Development
Bethia, Business Development
