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Visual identity and brand refresh for The Great Room, a co-working space based in Singapore.
THE GREAT ROOM
Co-working as Connection
The Great Room offered a modern co-working space. Instead of just a stylish setting in which to tap away at individual laptops, we designed an identity that reflected the connections that could be made within, married with the hospitality of a 20’s-era grand hotel.
![](https://freight.cargo.site/t/original/i/3387f11931b11c5510173380f48477ae8cd301885499ead51d4afa6583619f95/TGR03.jpg)
![](https://freight.cargo.site/t/original/i/5a7fb35a6da1b3a738b7077e7d0c9c03ff3ac154d3c5b0735c4edbd0b68ecd83/TGR04.jpg)
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![](https://freight.cargo.site/t/original/i/8200a61e37f226732eb636b0432ed48611d1ae37e585144a1842c3b838e6c1f9/TGR06.jpg)
![](https://freight.cargo.site/t/original/i/5fdfc5a14beda0ebca0e5897274b64ee98b5991f7cc4b490576202718bbd87e3/TGR07.jpg)
![](https://freight.cargo.site/t/original/i/6d3286dbb9c68c8a3edf30950d7af43a63ec1775f9c17d222f3e7620b899cc76/TGR08.jpg)
![](https://freight.cargo.site/t/original/i/59c5777356818d3cf0e2f369d5872365b61e9a77d56eb974412958f509a5bffd/TGR09.jpg)
![](https://freight.cargo.site/t/original/i/dcdf89a5ff2a6104286e79a6bceaf267e65ff5f1842791bb42e7d414b3255721/TGR10.jpg)
![](https://freight.cargo.site/t/original/i/6bf160ed070de14c76f8c2911174c2535a0d608669149b49889194b02a6edab4/TGR11.jpg)
![](https://freight.cargo.site/t/original/i/7a8c966be29fc7ac3ce279756a597b2d8b6bcb09550d5f8ceb3e757d5e80cdd6/TGR14.jpg)
![](https://freight.cargo.site/t/original/i/62c223d73326996eed6455717c897b8561822edaebcb8e6f1dbad7178c7e31ca/TGR13.jpg)
![](https://freight.cargo.site/t/original/i/886e5ea6c2f299c148801db0e862e6286154f259a99f3a0492c53ebc13b910b8/TGR15.jpg)
![](https://freight.cargo.site/t/original/i/360140a20c2674076b2c1a5d35bc7c90df1b86c0b35bbc3f67a466b83cb8d203/TGR16.jpg)
![](https://freight.cargo.site/t/original/i/901e160e2746eec115b72dfc405ac66d988903e3e1dc3d0829736e391644f913/TGR17.jpg)
OUTCOME